smart customers can order their cars, get insurance cover and arrange finance and delivery within minutes, using a dedicated smart web site which is now live.

This remarkable buying experience is available to smart buyers in the UK who visit www.thesmart.co.uk. This site has been developed specially for the official launch of smart in the UK by V-Ten, a new e-business venture set up by DaimlerChrysler UK.

Walter Scherg, General Manager of smart in the UK, said: "This has to be the most efficient way to buy a car. You can do the whole transaction from your computer by visiting a virtual smart sales centre, in the comfort of your own home.

"This unique e-commerce service allows customers to specify the model they want, get instant insurance cover, arrange finance, order the car, arrange for home delivery and, finally, pay online using a credit card.

"The smart is an extraordinary concept and this is reflected in this new approach to selling cars."

smart customers order cars on-line

smart was officially launched in the UK at the British International Motor Show and the stand has been deluged with
people interested in the revolutionary two-seater car which costs from £5,400 on the road.

Steve White, Managing Director of V-Ten, said: "We have developed an online service that allows smart customers to buy when and where they want.

"Once a customer has decided which model to buy, they can get finance and insurance cover. After that they can complete their purchase at a smart centre, or by phone, or continue online. The customer reaction to the service so far has been extremely positive with orders being placed soon after the site was available."

The smart City Coupe is available in three distinctive trim levels; the entry level smart & pure, smart & pulse and top of the range smart & passion.

The smart & pure has a three cylinder, 600cc engine, developing 44 bhp and starts from £5,400, on the road. The more powerful smart & pulse has a three cylinder, 600cc engine, developing 54 bhp and starts from £6,300, on the road. The smart & passion starts from £7,100 on the road. This model has the same engine as the smart & pulse but has air conditioning and alloy wheels as part of the standard package. All smart models come with radio, rev counter and clock as standard.

smart customers order cars on-line

Customers who buy a smart get a three-year or 25,000 mile warranty with their car. They also get a six-year anti-corrosion warranty and a year's smartmove Assistance, the 24-hour, nationwide, breakdown assistance.