In a total market down 6.4 per cent, a best ever July sales result has been posted by Škoda Auto; a scale-topping 100.4 per cent up on July 1999 figures. A total of 2663 customers took delivery of new Škoda cars around the country, giving the brand a significant 1.7 per cent market share. Star performers were unsurprisingly the Fabia, Car of the Year 2000, with runaway sales of 1203 units, followed closely by the Octavia with 935 sales and more than three times the total for the same period last year. The remainder is made up of Škoda's stalwart Felicia, with 525 sales.
Rob Tracey, Director of Škoda Auto, reflected on the successful July result as being evidence of the "attractive summer offer prices available on Octavia, as well as the Fabia's growing popularity in the market place". Convincingly, total year to date sales for the successful Czech car maker are up a staggering 16.8 per cent on last year's year to date figures, in an overall market which has increased by just 1.1 per cent.
The 935 Octavias (650 hatchbacks and 285 estates) sold in July represent its best result outside of a new registration letter month and its fourth best sales month ever. Octavias powered by variants of the Volkswagen Group 1.9 diesel engine proved July's best sellers, with the excellent value Octavia LX Sdi hatch coming out on top at 177 sales, followed by the top of the range diesel, the Octavia SLX Tdi 110 bhp estate at 125 sales, and the Octavia GLX TDi 90 bhp hatchback at 122 sales. These figures also reflect the overall trend for Octavia sales throughout the year, where 2615 of the 4615 Octavias sold so far are diesel powered making it top of the popularity stakes for engines. When it comes to favourite trim level the GLX, available as a hatch or estate and with three engine options, wins hands down with 1496 sales year to date.
Until the end of September, Octavia hatches and estates make an even more attractive buy with special summer campaign prices starting as low as £9599 on the road for an Octavia LX rising to £15699 for the high specification flagship Octavia SLX Turbo estate.
Rob Tracey, Director of Škoda Auto, reflected on the successful July result as being evidence of the "attractive summer offer prices available on Octavia, as well as the Fabia's growing popularity in the market place". Convincingly, total year to date sales for the successful Czech car maker are up a staggering 16.8 per cent on last year's year to date figures, in an overall market which has increased by just 1.1 per cent.
The 935 Octavias (650 hatchbacks and 285 estates) sold in July represent its best result outside of a new registration letter month and its fourth best sales month ever. Octavias powered by variants of the Volkswagen Group 1.9 diesel engine proved July's best sellers, with the excellent value Octavia LX Sdi hatch coming out on top at 177 sales, followed by the top of the range diesel, the Octavia SLX Tdi 110 bhp estate at 125 sales, and the Octavia GLX TDi 90 bhp hatchback at 122 sales. These figures also reflect the overall trend for Octavia sales throughout the year, where 2615 of the 4615 Octavias sold so far are diesel powered making it top of the popularity stakes for engines. When it comes to favourite trim level the GLX, available as a hatch or estate and with three engine options, wins hands down with 1496 sales year to date.
Until the end of September, Octavia hatches and estates make an even more attractive buy with special summer campaign prices starting as low as £9599 on the road for an Octavia LX rising to £15699 for the high specification flagship Octavia SLX Turbo estate.
Company analysis
Volkswagen Group
MAGAZINE
