Just-auto's initial response to the news that the Phoenix bid has succeeded The news that the Phoenix consortium's bid has finally succeeded will be greeted with a big sigh of relief - and not only at Longbridge. That news is certainly good for the workers at Longbridge, the many component suppliers to Rover, Rover dealers and also the BMW shareholders who have finally offloaded the 'English Patient' and put an end to the stream of financial losses. That it has been something of a debacle is not in question. But now, all parties should be able to draw a line under the affair and look forward.