“A Rolls in the desert is above rubies” – T.E. Lawrence.

“A Rolls in the desert is above rubies” – T.E. Lawrence.

BMW-owned Rolls-Royce has unveiled its super-luxury SUV, the Cullinan. It says the car - named after the largest diamond ever discovered - is an 'all-terrain high-bodied car that makes the idea of authentic, luxury off-road travel a reality for the first time'. Luxury travel is, according to Rolls-Royce, now 'Effortless, Everywhere'.

Described as the most practical of Rolls-Royces, the Cullinan is fitted with a 6.75 litre twin-turbo V12 Rolls-Royce engine that delivers 563bhp/420kW and 850Nm/627lb ft of torque to the all-wheel drive, all-wheel steer system.

The Cullinan is expected to be priced at around GBP250,000 and shares platform with the Phantom. The engineering architecture for the car is described as an aluminium 'Architecture of Luxury'.

The Cullinan should ensure that Rolls-Royce is able to sell in excess of 5,000 vehicles a year. In 2017, it delivered only 3,362 cars, which was a 16% decline compared to 4,011 in 2016.

"The super-luxury lifestyle is evolving and Rolls-Royce is in the lead. Luxury is no longer an urban concept. More and more it is about embracing and experiencing the wider world. Our customers expect to go everywhere in luxury, effortlessly and without compromise, conquering the most challenging terrain to enjoy life's most enriching experiences, wherever they may be. For this reason, they have asked us to create a Rolls-Royce that offers uncompromised luxury wherever they dare to venture. Cullinan is that car. It is Effortless, Everywhere," said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.