BMW's Rolls-Royce unit has announced the oepning of more retail presence in Japan and reported strong sales of its Phantom Series II in the country.

The move - a sign of healthy high-end luxury car sales in Japan - is perhaps surprising given the still-depressed state of the Japanese economy.

Rolls-Royce has opened increased retail space in Tokyo, added a new presence in Osaka and upgraded a showroom in Yokohama.

The CEO of Rolls-Royce Motor Cars, Torsten Müller-Ötvös, visited both Rolls-Royce Motor Cars Tokyo and Rolls-Royce Motor Cars Yokohama earlier this week, and also oversaw the opening of a new, expanded showroom at Rolls-Royce Motor Cars Tokyo operated by Cornes Motors Ltd at Shiba, Minato-ku Tokyo.

Mr Kenzo Watari, CEO Cornes Motors Ltd. said: "We are delighted to welcome Mr Müller-Ötvös at the opening of this new facility. Investment in this space represents Cornes Motors Ltd's confidence in the continuing success of the Rolls-Royce brand in Tokyo. In addition to sustained demand for Ghost and Ghost Extended Wheelbase, Tokyo customers embrace highly-Bespoke, pinnacle Phantom Series II family cars. This is reflected in the interest and orders that Phantom Series II has already generated."

Rolls-Royce Motor Cars Tokyo was the most successful dealership by sales volume in Asia-Pacific outside of Greater China in 2011.

Show the press release

Rolls-Royce announces business expansion in Japan

  • Chief Executive Officer Torsten Müller-Ötvös announces new, upgraded showrooms in both Tokyo and Yokohama, and plans for presence in Osaka
  • Increased demand for Rolls-Royce cars in Yokohama and Osaka
  • Phantom Series II cars selling strongly in Japan
  • Japan: Highest proportion of Rolls-Royce customers to dealerships in the Asia Pacific region


Rolls-Royce Motor Cars announced today that a strong interest in the company's super luxury cars has resulted in the marque opening increased retail space in Tokyo and a new presence in Osaka, in addition to an upgraded showroom in Yokohama.

The CEO of Rolls-Royce Motor Cars, Torsten Müller-Ötvös, visited both Rolls-Royce Motor Cars Tokyo and Rolls-Royce Motor Cars Yokohama earlier this week, and also oversaw the opening of a new, expanded showroom at Rolls-Royce Motor Cars Tokyo operated by Cornes Motors Ltd at Shiba, Minato-ku Tokyo.

Mr Kenzo Watari, CEO Cornes Motors Ltd. said: "We are delighted to welcome Mr Müller-Ötvös at the opening of this new facility. Investment in this space represents Cornes Motors Ltd's confidence in the continuing success of the Rolls-Royce brand in Tokyo. In addition to sustained demand for Ghost and Ghost Extended Wheelbase, Tokyo customers embrace highly-Bespoke, pinnacle Phantom Series II family cars. This is reflected in the interest and orders that Phantom Series II has already generated."

He added: "We are committed to ensuring that our highly discerning customers enjoy an effortless purchasing and aftersales experience that befits the standards of the marque. I am certain the move will be the start of a highly successful new chapter in the history of Rolls-Royce in Japan."

Paul Harris, Regional Director, Rolls-Royce Motor Cars Asia-Pacific said: "Rolls-Royce Motor Cars Tokyo was the most successful dealership by sales volume in Asia-Pacific outside of Greater China in 2011. In 2011 Japan matched 2010's sales result, a remarkable achievement considering the challenging market conditions."

The launch of a new showroom in Tokyo follows the announcement that Cornes Motors Ltd has been awarded Rolls-Royce Motor Cars' first dealership in Osaka. Cornes Motors Ltd currently services a number of customers in Osaka from their existing base in Tokyo.

The Rolls-Royce Motor Cars Yokohama showroom is operated by Nicole MotorCars Co. Ltd, the authorised dealer in Kanagawa Prefecture. The dealership has seen healthy sales growth so far in 2012. Significant investment has been made in a new Bespoke lounge, reflecting the increasing demand from Yokohama customers to commission highly individual motor cars. As a result, the dealership has expanded its facility by moving the administrative office to the second floor of the facility.

Torsten Müller-Ötvös said: "The developments I have observed from dealers in both Tokyo and Yokohama give me great confidence in the continued, sustainable growth of the marque for Japan. In Cornes Motors Ltd and Nicole MotorCars Co. Ltd we have two partners that have shown great commitment to furthering the brand in Japan, a country with a long and rich association with Rolls-Royce."

Notes to Editors:

Rolls-Royce Motor Cars Tokyo:
The new 318 sq/m facility, which accommodates five Rolls-Royce motor cars, has been upgraded to Rolls-Royce latest global standards, providing customers a refined, private setting in which to commission their vehicles. A Bespoke lounge, furnished in the finest wood, leather and paint examples gives customers a direct line to the designers and craftspeople at the Home of Rolls-Royce in Goodwood, England. The space ensures access to the limitless scope for personalisation that Rolls-Royce customers enjoy.


Pricing in Japan:
Phantom (JPY) from 48,700,000
Phantom Extended Wheelbase (JPY) from 56,400,000
Phantom Drophead Coupé (JPY) from 55,800,000
Phantom Coupé (JPY) from 52,800,000
Ghost (JPY) from 29,400,000
Ghost Extended Wheelbase (JPY) from 34,950,000


Every new car is protected by a 4-year unlimited mileage warranty*, which provides cover for almost any eventuality.

*Excludes tyres and glass. Unlimited mileage does not apply to commercial users, please contact your dealership for more information

Notes:

Pricing inclusive of tax Pricing dependent on customer specification - each Rolls-Royce is unique
Pricing subject to change depending on currency exchange rates
Pricing varies from region to region depending on local taxes


Authorised Dealers in Japan:

Rolls-Royce Motor Cars Tokyo
Cornes & Company Limited

Hiroyuki Tsuchida
Rolls-Royce Motor Cars TOKYO & OSAKA
Marketing Manager
Tel: +81 3 5730 1601 Fax: +81 3 5730 1635
Email: hiroyuki.tsuchida.rolls-roycemotorcars@cornes.jp
3-5-1 Shiba, Minato-Ku, Tokyo 105-0014, Japan


Rolls-Royce Motor Cars Yokohama
Nicole Motor Cars Co., Ltd

Matthew Sleath
General Manager
Tel: +81 (0) 44-511-3322
Email: matthew.sleath@rolls-roycemotrcars-nicole.com 
2-5-7 Todde, Saiwai-ku, Kawasaki-shi, Kanagawa212-0005, Japan

 

 

Original source: Rolls-Royce

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