Chrysler Group president and CEO Dieter Zetsche joined more than 2,000 employees at the Newark (Delaware) assembly plant on Thursday to launch the official production of the redesigned, larger 2004 Dodge Durango SUV. "Today marks the beginning of 10 new product launches for Chrysler, Jeep and Dodge by the end of 2004 and our manufacturing operations play a critical role in the successful introduction of these vehicles," said Zetsche.