Mr Yu Min receives original early sketch from Mr Steinwascher

Mr Yu Min receives original early sketch from Mr Steinwascher

Six years after the brand's formation, Qoros has handed over its first customer car.

At a celebratory event at the Guanshan dealership in Shanghai, Mr Yu Min, a 28-year old interior designer from Shanghai, was handed the keys to his new Qoros 3 Sedan by Mr Volker Steinwascher, Vice Chairman of Qoros.

At the ceremony, Mr Yu said: "I'm thrilled to be the first customer in China to take ownership of a Qoros 3 Sedan. As a designer, I like its elegant styling, the spacious interior, its refinement, and the QorosQloud connected services,which will make the car part of my digital life. Moreover, it's reassuring to know the car is safe, having been awarded the five-star rating by Euro NCAP."

He added: "I chose a Qoros 3 Sedan because I like to try something new and understand that it stands for a brand doing things differently. Qoros may be new but its products are exceptionally well-engineered and well-built. The purchase experience was also very refreshing, with a modern, innovative dealership and highly attentive staff who provided an excellent service. It is taking an innovative approach that I have never seen from a car brand before."

Mr Volker Steinwascher commented: "I'd like to congratulate Mr Yu Min on his purchase and for being the very first customer in China to take delivery. Qoros has worked hard over the last six years to develop stylish, innovative cars to European standards of safety and quality and that define a New Premium.

"To realise our aim of appealing to our target audience of modern metropolitan, 'always-connected' customers is very satisfying. Handing over our very first customer car in China is an immensely proud day for me and everyone in the company, and one we will remember for a very long time."

Based on a modular platform, the Qoros 3 Sedan is the first in a family of new models, each of which will be introduced at six-to-twelve month intervals, according to Qoros.