PSA North America has appointed Lisa Mark as vice president, CMO, responsible for leading the company's Peugeot brand.

"Lisa's brand experience and market mindset align with the opportunities we see as the team launches Peugeot in the coming years," said PSA North America president and CEO, Larry Dominique.

"We see Peugeot as more than just a car brand – it embodies a new chapter in our parent's global vision of creating 'customer first' mobility. Her extensive brand building background will serve as a valuable platform for better understanding the new challenges and opportunities facing us in the automotive space."

The launch of the Peugeot brand in North America was announced earlier this year and comes more than twenty years after it was last seen in the market.

Prior to the new post, Mark served as VP, enterprise brand strategy at Voya Financial (formerly ING US). She has also held senior marketing roles at Disney, Mizuno and Fox Sports.

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