Production of the Longbridge Mini will cease on October 4, after 41 years continuous build.

In its time, Britain's favourite small car and a world motoring icon - the classic Mini - has won countless hearts, succeeded against all odds, taken centre stage and provided millions of people with everlasting memories.

The last classic Mini will be built at Longbridge on Wednesday, October 4, 2000 at approximately 10.30am, with a cumulative total of 5,387,862 built.

Sales have risen 30% this year as demand grows for one of the last Longbridge Minis, as stocks begin to run out. A press campaign starts on Sunday, with a black armband cut-out for mourning enthusiasts of the Mini. In 1999, Mini was voted 'European Car of the Century' by 130 top journalists world-wide.

Steve Robertson, UK Marketing Director said: "Never in the field of automotive transport was so much achieved, by something so... Mini."