The compact 2001 Volvo S40 and V40 models will debut at Canadian Volvo retailers in July with a mix of industry-leading safety, lively performance, competitive features and aggressive pricing that starts under $30,000, Volvo Cars of Canada Ltd. announced today.
The 2001-model four-door S40 and five-door V40 will arrive in Canada with a history of sales success in Europe and the U.S., plus a best-in-class list of standard safety features that will make the new cars immediately competitive in the market, says Volvo Cars of Canada president Ken Brusca.

"With starting prices of $29,995 and $30,995 respectively, the S40 and V40 represent terrific value and are expected to make a significant impact in the mid-market in Canada," says Brusca. The Volvo 40 series includes industry- leading safety technologies, such as Inflatable Curtain side impact protection and dual-stage front air bags, as well as popular Volvo features like standard seat warmers and headlight wipers.

Powered by a 160 hp, 1.9-litre four-cylinder engine with light pressure turbocharging, the Volvo S40 and V40 feature a five-speed automatic transmission, four-channel anti-lock brakes, 15-inch alloy wheels and many other features as standard equipment. In addition to the Inflatable Curtain and dual-stage air bags, the list of standard safety equipment in the sporty sedan and versatile five-door includes the Volvo Side Impact Protection System (SIPS) with side air bags, Whiplash Protection System (WHIPS) seats, and three- point seat belts with head restraints at all five seating positions.

"With the S40 and V40, we're able to deliver Volvo's traditional appeal to a new, younger buyer who shares our values," explains Brusca. "The cars represent everything Volvo stands for in a compact, affordable package with a premium brand."

The 2001 Volvo S40 and V40 will be available in July at 46 Volvo retailers in major markets across Canada.