Pickups Plus, Inc. (OTCBB:PUPS), a national retailer and franchiser in the $30 billion a year accessories market for trucks and SUVs, is enhancing its commitment to identify and develop franchise opportunities. "Our goal is to become the No. 1 provider of accessories to drivers of pickups and SUVs," said Pickups Plus President John Fitzgerald. "Clearly, franchise development is the key to attaining that goal, and that's why we are assembling a proven management team to focus on that aspect of our business."