Peugeot UK has announced "significant reductions" in recommended list prices together with enhanced specifications on the majority of its new model line up.

The company claims that, effective from December 1st, the value of the price reductions and specification enhancements is an average of £650 on a small 206 hatchback and up to £1525 on a family-size 406 saloon or estate. The newly introduced 607 luxury executive saloon has been cut from £22995 to £21195 in base 2.2S form.

Peugeot has been promoting savings against list price on certain models since early summer which, according to managing director Tod Evans, "is providing us with unprecedented sales success with over 9% of the UK market during this period. Our latest move to provide price reductions across our new car range adds clarity to the offer for our customers."

Peugeot will continue to promote consumer offers like 1 year’s free insurance and finance deals including 0% interest.