The Automotive e-Commerce Industry's First National Online Exchange of Immediately Available, Priced New Car Inventory, Inc. ( ) today announced the launch of OpenXchange(SM), a service that provides automotive e-commerce companies access to the first national, online database of immediately available new car inventory and its associated dealer pricing. OpenAuto developed OpenXchange to automate matching online consumer demand with car dealers' current inventory, effectively creating a cost-effective, efficient, and scalable online exchange for new cars.