Nissan has announced a pioneering new digital-first shared car ownership service which will allow part-ownership of a new Micra.

Social networking is at the heart of the plan as the automaker is able to profile-match consumers to form next-generation car sharing communities through a 100% digital experience.

Launching initially in the Paris area later this year, cars are expected on the road by April 2017. The service, based on a unique algorithm that uses social profiling and geo-localisation technology, will match compatible owners with complementary driving needs to form a digital, shared ownership community. With bespoke monthly invoicing based on car usage, members can expect no surprises.

Ghosn said: "We are moving toward a future where car usage may be more flexible, social and shared. We're pioneering new ways to allow drivers to enjoy the freedom and financial benefits of shared car ownership."

This new service is borne out of the company's intelligent mobility plan which provides a framework for how cars are powered, driven, and integrated into society.

The 'intelligent get and go service uses the new Micra Acenta 0.9-litre manual with Bose Personal Audio (a world first) and will include insurance, servicing, access to the online matching tool, smartphone app and in-car technology. Communities will need to agree on an annual mileage limit of 15,000 km (9,000 miles).

Auto market intelligence
from just-auto

• Auto component fitment forecasts
• OEM & tier 1 profiles & factory finder
• Analysis of 30+ auto technologies & more