NISSAN UK dealers are to follow Rover down the 'ten percent off' road. National and regional advertising will commence on Friday announcing savings of at least 10% off the list price of Micra, Almera and Primera models.

The new pricing campaign will, we understand, include 'significant savings' off other models. It will be announced on Friday under the banner of 'New Nissan, New Prices'. Typical savings will include

  • A minimum of £800 off a Micra


  • A minimum of £1,100 off a New Almera M/li>

  • A minimum of £1,400 off a Primera


  • Brian Carolin, managing director, Nissan Motor (GB) Limited said: "The New Nissan, New Prices campaign draws attention to the outstanding value for money our dealers can offer customers. The Government has called for a 10% reduction in car prices - our dealers can offer significant savings today. There has never been a better time to buy a Nissan." The campaign will continue until the end of the year.