Automakers have long known that having a specialist model maker produce your vehicle in, say, 1:43 or 1:18 scale, is a nice homage - the promotional value is immeasurable and probably why BMW and Audi have handed out small facsimiles of their new cars at press launches for years and automakers themselves sometimes stock models - including toddler-size ride-ons at dealerships and in marketing departments. Want to sell a new truck? Help the Decision Maker remember the brand with a nice scale model for his desk or dashtop.