Toyota will target buyers aged 16 and 30 with an all-new car line by 2005 or 2006. Citing Toyota Motor Sales chief operating officer James E. Press, The Car Connection website (TCC) said the "youthmobile" would not be like any other Toyota vehicle currently on sale in the U.S. TCC cited Press as saying that the car would not be a variation on the current Echo (Yaris/Vitz), Matrix or Prius but would be affordable for its target market with all the features they want in a car. A full range of body styles will be offered.