Ford's new Mondeo is the star of what is believed to be the world's largest advertising poster in central England. The gigantic poster carrying the slogan 'Built to Lead', measures 132 metres long and 23.7 metres high and covers a surface area equivalent to one and a half acres. Printed on PVC and mounted on scaffolding, the poster spans one side of the historic Fort Dunlop building adjacent to the M6 motorway in the Midlands city of Birmingham, Britain's second-largest metropolis.