Peugeot Brazil hopes that the sporty new 206CC coupe cabriolet, on sale this week, will draw buyers into showrooms and boost 206 hatchback sales, writes Rogério Louro Alves.

The carmaker expects to sell about 150 CCs this year.

Although it is sold elsewhere with a 137bhp two-litre engine option, Peugeot Brazil is offering the 206CC only with a 110bhp 1.6-litre, 16-valve engine.

"The 206 CC shows consumers the versatility of the 206 range", said Peugeot do Brasil president Cees Hermanns.

At the end of June, Peugeot will start to sell a one-litre, 16-valve 206 hatchback model built in the PSA Group’s new Porto Real plant, in Rio de Janeiro state.

"This year we will sell 17,000 Brazilian-made one-litre 206s and 11,000 imported 206s with 1.6-litre engines", Hermanns said.

Last year, Peugeot sold 12,239 1.6-litre 206s made in Argentina and France.


To view related research reports, please follow the links below:-

Mercosur's Automotive Industry - Challenges and prospects to 2005

IMS Corporate Profile - PSA Peugeot Citroen

Global Car Forecasts to 2005


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