Mitsubishi Motors Corp. is to form a team to begin a 'process of rational reform' designed to regain customer trust following a recent recall scandal, writes Detroit News (2/11/00). Citing Takashi Sonobe - who became the new Mitsubishi president Wednesday (1/11/00) - the article says that the company needs to improve management efficiency as a matter of urgency. Quoting Rolf Eckrodt - a DaimlerChrysler Executive and the company's next Chief Operating Officer - a clear and detailed strategy is to be formulated by Mitsubishi.