Over two years of dedicated work have come to fruition as the Canadian International AutoShow (CIAS) prepares for its debut on the world stage, in February 2001, as an "international" show, sanctioned
by the Organisation Internationale des Constructeurs d'Automobiles (O.I.C.A.).

The CIAS is pleased to announce that Michelin North America Inc., has agreed to help make the international debut a success by being the official sponsor of the Media Centre for the 2001 show. This latest laurel places Toronto in the same company as the established major international auto shows in Detroit, Geneva, Paris and Tokyo where the Michelin Media Centres have set the standard for media services to the international automotive press world wide.

CIAS General Manager, Tom Tonks, stated that "it is our goal to make the Canadian International AutoShow the most media friendly show in the world. To that end, the media centre and services have been designed by the automotive journalists themselves to meet their own unique needs following two years of surveys with both the North American and international press." Tonks added that "We are delighted that our friends at Michelin have agreed to join us as marketing partners to develop one of their highly regarded Michelin Media Centres here at the Canadian International AutoShow. It is a very strong signal to the media worldwide that there will be lots of news here in Toronto."

"Michelin is pleased to become a strategic partner with the Canadian International AutoShow," said Michael Fanning, Vice president, Public Relations and Government Affairs for Michelin North America. "When Michelin becomes involved in a major international event, we don't just put our name on a sign. We become true partners, helping to serve as a sounding board for the show and bringing the benefit of our international perspective and experience. We are pleased to join with the outstanding leadership in Toronto in bringing their exciting plans for the 2001 CIAS to reality."

"The purpose of our Michelin Media Centres is to assist the show organizers, media and manufacturers in covering the tremendous amount of news which these major international events generate," said Danile Dufour, Manager of Public Relations, Michelin North America(Canada). "We are proud to add Canada to the roster of major international automotive events which we support with a Michelin Media Centre.

The Canadian International AutoShow captures the best elements of auto shows throughout the world and packages them as a "Total Automotive Experience". Traditional features such as a 4x4 Test Track, a "Cars of the Century" classic car display, and a salute to Canadian motorsports have consistently attracted close to 300,000 visitors to exhibits covering 80,000 square metres in three inter-connected venues located in Toronto's city centre.

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