Mercedes-Benz become the second vehicle manufacturer group to join the UK's TyreSafe tyre safety organisation and will run a series of tyre safety initiatives in conjunction with its retailer network and fleet customers, highlighting the important role that tyres play in road safety, which will include a cold weather tyre programme for this winter.

Mercedes-Benz will provide valuable experience and input into the organisation, helping it develop further and reduce the number of accidents and fatalities caused by defective tyres, TyreSafe said in a statement.

"We are delighted that Mercedes-Benz has taken the decision to join to TyreSafe," said chairman Stuart Jackson. "The companies bring a wealth of experience in the passenger car, fleet and commercial vehicle sectors. This level of insight and understanding will help us enormously as we continue to grow and communicate tyre safety messages to an increasingly wide audience."

Mercedes-Benz has 150 workshops across the UK. As well as helping to educate drivers and fleet managers about tyre safety, the automaker will work with TyreSafe to investigate education programmes for individuals new to the garage trade through its training school and apprentice training academy.

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