Mazda has built the first car at at its new plant in Mexico. Initial output is for the US but cars will eventually be shipped to Latin America and Europe.

The plant, named Mazda de Mexico Vehicle Operation (MMVO), is in Salamanca, in the state of Guanajuato. Job One was a 3 sedan for the US.

Mazda's managing executive officer in charge of the new emerging market operation (Latin America) and also president and CEO of Mazda Motor Manufacturing de Mexico, Keishi Egawa said: "We have sent over 150 engineers and supervisors to Mazda's plants in Hiroshima and Hofu, and made every effort to ensure that we are manufacturing products of the highest quality here at MMVO.

"With the start of mass production, we now have a system capable of offering vehicles of the same high quality as those made in Japan, on a global scale, and that is extremely gratifying. We are committed to continue our efforts to contribute to the growth of Mexico's economy through the production of vehicles and the development of the excellent human resources who support and lead the automobile industry here."

Mazda has sold around 180,000 vehicles in Mexico since it entered the market in 2005. The brand sold a record 33,000 units in 2013.

MMVO will also produce the 3 for other countries in the Americas, and for Europe.

A Mazda UK spokesman told just-auto production for Europe was not imminent and would most likely be left hand drive cars only. Mazda cars sold here come from Japan; pickup trucks from Thailand.

MMVOll start production of the next generation 2 later and is also scheduled to build a derivative of that model - badged Demio in Japan - on an OEM basis for Toyota to sell in North America.

Engine machining will begin next October and car production capacity at MMVO should reach 230,000 units annually in fiscal 2015/2016.

Show the press release

Mazda Starts Production at New Plant in Mexico

 

- First model off the line is a Mazda3 sedan for the USA -

 

HIROSHIMA, Japan—Mazda Motor Corporation today announced that production has begun at its new plant in Mexico. The plant, named Mazda de Mexico Vehicle Operation* (MMVO), is located in Salamanca, in the state of Guanajuato. The first model produced was a Mazda3 sedan (known as Axela in Japan) for the USA.

 

Aerial view of MMVO Exterior of MMVO
Aerial view of MMVO Exterior of MMVO

 

Regarding the commencement of production, Mazda's Managing Executive Officer in charge of New Emerging Market Operation (Latin America) and President and CEO of Mazda Motor Manufacturing de Mexico, S.A. de C.V. (Mazda de Mexico Vehicle Operation), Keishi Egawa said, "We have sent over 150 engineers and supervisors to Mazda's plants in Hiroshima and Hofu, and made every effort to ensure that we are manufacturing products of the highest quality here at MMVO. With the start of mass production, we now have a system capable of offering vehicles of the same high quality as those made in Japan, on a global scale, and that is extremely gratifying. We are committed to continue our efforts to contribute to the growth of Mexico's economy through the production of vehicles and the development of the excellent human resources who support and lead the automobile industry here."

 

Mazda has sold approximately 180,000 vehicles in Mexico since it entered the market in 2005. The brand is highly regarded, and in 2013 sold a record 33,000 units in the country. In addition to the USA, MMVO will produce the Mazda3 for other countries in the Americas and for Europe. Moving forward, Mazda intends to strengthen its production system in Mexico and expand the production model line-up to include the Mazda2 (Demio in Japan).

 

[Mazda in Mexico]

2005    Entered the Mexican market
2011  Sep:  Established MMVO, a joint venture with Sumitomo Corporation
   Oct:  Groundbreaking ceremony for MMVO
2012  Sep:  Seita Kanai, then Mazda's Representative Director and Executive Vice President made Honorary Consul of the United Mexican States in Hiroshima
2013  Jan:  Announced plan to increase production capacity at MMVO to 230,000 units annually in fiscal year ending March 2016
   Apr:  Takashi Yamanouchi, then Mazda's Representative Director and Chairman of the Board, President and CEO, awarded the Order of the Aztec Eagle
2014  Jan:  Production begins
   Oct:  Operations scheduled to begin at engine machining factory

 

  • * Trade name of Mazda Motor Manufacturing de Mexico, S.A. de C.V. and Mazda Motor Operaciones de Mexico, S.A. de C.V. collectively.

Original source: Mazda

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