At a ceremony on Saturday, May 6, 2000, retailer principal Dr. Jack L. Frasher, Centre manager Roger Miller and the staff of Land Rover Asheville were presented with the Land Rover Trophy, an annual award recognizing the top-performing Land Rover retailer in North America. The impressive bronze sculpture, a traveling trophy that features plaques commemorating former winners, will reside at the western North Carolina-based Land Rover retailer until another Land Rover Trophy winner is selected.

"For us, this award is validation of our vision and philosophy," said Roger Miller, Centre manager. "It is validation of everything this team has done to make our Centre a living, breathing extension of the Land Rover way. We have a philosophy and a culture that makes it all work. And our customers are the real winners. They are what this is all about."

The Land Rover Trophy is the highest award possible in Land Rover's Marque of Distinction program, which was launched in 1996 as an effort to recognize excellence among Land Rover's many retailers. Sixteen measurements-assessing everything from customer satisfaction to market penetration-are used to gauge the performance of Land Rover's 121 U.S. retailers for the Marque of Distinction program. In the past twelve months, Land Rover Asheville accumulated 8,694 points out a possible 10,000, registering very high scores in areas such as customer satisfaction, sales satisfaction and market penetration.

Howard Mosher, president of Land Rover North America, Inc., noted, "The people at the retail level carry Land Rover's value to our customers each and every day. Land Rover Asheville is a great team-one that typifies how a dedicated, energetic, enthusiastic group can work together to provide Land Rover customers with a truly magical vehicle ownership experience."

Land Rover Asheville, located on Highway 280 near the Asheville Regional Airport, employs 14 people and opened in January 1998. As a small but growing Centre, Land Rover Asheville exceeds national and regional market penetration levels.

Photography for this release is available by contacting Land Rover North America, Inc. Corporate Communications at 301-731-9041.

Land Rover North America, Inc., established in 1986, imports Range Rover and Discovery Series II vehicles manufactured in Solihull, England, for sale in the U.S. and is a wholly owned subsidiary of The BMW Group, Munich, Germany.