At a ceremony on Saturday, May 6, 2000, retailer principal Dr. Jack L. Frasher, Centre manager Roger Miller and the staff of Land Rover Asheville were presented with the Land Rover Trophy, an annual award recognizing the top-performing Land Rover retailer in North America. The impressive bronze sculpture, a traveling trophy that features plaques commemorating former winners, will reside at the western North Carolina-based Land Rover retailer until another Land Rover Trophy winner is selected.