Land Rover has appointed Rainey Kelly Campbell Roalfe/Young & Rubicam as its new lead advertising agency from 1 December, with responsibility for global strategy and advertising development, as well as full operational responsibility for the Land Rover UK business.

Director of global marketing John Edwards said: "We are delighted to be moving forward with our new agency. Its grasp of the distinctive qualities of the Land Rover brand was outstanding, as was its vision for the future."

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