Kia will show hybrid concepts of the Soul and the cee'd at the Paris motor show this week.

Alongside the new Soul - which will arrive in UK showrooms during Spring 2009 - will be new environmental-focused vehicles including a hybrid version of Soul, a cee'd hybrid, a latest-generation fuel-cell powered Sportage and a cee'd 'Idle Stop&Go' car, which is due to go on sale in the New Year.

"Soul presents consumers with such a broad selection of styling, comfort and equipment choices, that it redefines the concept of freedom.  It's a brand new urban car packed full of liberating ideas - a car that challenges consumers to 'free your mind', to build an emotional bond with their new car and to rethink everything they know about Kia," enthuses Mr Hyoung-Keun Lee, Senior Executive Vice President and COO, International Business Division, Kia Motors Corporation. 

Kia Motors Corporation is planning to manufacture up to 136,000 examples of the Kia Soul annually at its Gwangju facility in Korea.  The plant has been extensively refurbished for its new role, enhancing vehicle and build quality and greatly increasing the flexibility of the production processes.

Overall sales volumes are expected to see 36,000 sales in the domestic Korean market, 50,000 units in North America, 30,000 in Europe and 20,000 in other 'General' markets worldwide.  A dedicated version of Kia Soul for the Chinese market will be produced locally in China at the rate of 40,000 units annually, starting during 2009.

The Kia display in Paris will also feature a 'Green Zone' where the Kia cee'd ISG, Soul Hybrid, cee'd Hybrid and Sportage 'Fuel Cell Electric Vehicle' (FCEV) will represent the latest results of the corporation's continuing and massive investment in eco-friendly technologies for the future.  Moving forward from research vehicles to production vehicles, Kia Motors will progressively introduce 'eco-friendly' technologies across its model range from 2009 onwards.

One of the first 'eco-friendly' technologies to transfer from concept to reality will be Kia's new ISG (Idle Stop&Go) system which makes its world premiere at Paris and will be available on Kia cee'd petrol models from early 2009.  The innovative ISG system automatically switches the engine off - when the car is stopped in heavy traffic - and on again when traffic moves, cutting fuel consumption and emissions by up to 15 per cent in typical city driving conditions.

Also making their world premieres at Paris are the Kia cee'd Hybrid and the Kia Soul Hybrid concept cars.  The Soul Hybrid concept comes complete with a panoramic powered folding fabric roof, plus a transparent bonnet and floor, so the new hybrid powertrain and battery pack can be viewed by show visitors.

This Soul Hybrid features Kia's Gamma 1.6-litre petrol engine, mated to a 15 kW, 105 Nm AC synchronised electric motor, Kia's own CVT (continuously variable transmission), ISG (Idle Stop&Go) and 'regenerative braking' to re-charge its power pack.  The prototype is designed to achieve a fuel consumption of 57.6 mpg and a CO2 figure of 117 g/km.

The Kia cee'd Hybrid has been created by Kia R&D to take part in 'real-world' test activities in Europe.  Like the Soul Hybrid, the cee'd uses an upgraded powertrain with a 1.6-litre engine and 15 kW electric motor.  Environmental performance targets are 58.9 mpg and a CO2 figure of 114 g/km.