New vehicle sales in the United States are expected to rise 3.6% year on year in November to nearly 1.19m units, according to Kelley Blue Book (KBB).

The car data provider said: "Fears of a vehicle sale hangover following the government shutdown in October turned out to be largely overblown as consumers showed no hesitation heading out to the dealership in November."

"Although sales are only expected to rise approximately 3.6% from last year, it should be noted that sales were especially strong in November 2012, as consumers on the east coast returned to the dealership to replace a vehicle or make a purchase that was delayed due to superstorm Sandy," said KBB senior analyst Alec Gutierrez.

"Sales in November tend to be heavily skewed toward the end of the month because of Black Friday sales events, such as General Motors’ current supplier pricing promotion and deals on Ford models, so sales could surpass current expectations if the available deals are especially enticing."

Edmunds.com last week (22 November) forecast November US light vehicle sales up 4.7% to 1,196,663 units and an estimated seasonally adjusted annual rate (SAAR) of 15.7m. JD Power and LMC Automotive forecast SAAR in excess of 16m units as retail customers continued to drive sales up. 

KBB has pegged November 2013 SAAR at 15.6m, up from 15.3m in November 2012 and up from 15.2m in October 2013.

It expects retail sales to account for 83% of November volume.

General Motors is expected to report the greatest gain for the month thanks to high demand for numerous redesigned models. 

“The Chevrolet Silverado and GMC Sierra should have solid growth, as demand for pickups continues with the strength in the real estate market,” said Gutierrez.

“Solid gains also are expected for Cadillac and Buick, as consumers continue to look to the new Cadillac ATS, XTS and Buick Encore as legitimate competitors to traditional luxury players, such as BMW and Mercedes-Benz.” 

Further aiding the automaker’s performance this month will be Black Friday deals, which will allow consumers to receive employee pricing for a variety of General Motors’ vehicles.

Black Friday follows Thanksgiving Day in the US, and many workers outside the retail sector take it as a holiday to enjoy a long weekend, potentially increasing 'footfall' traffic in retail stores including car dealerships. The day has traditionally been regarded as the start of the Christmas or 'holidays' shopping season and has been the busiest shopping day of the year since the middle of last decade. Stores normally open at 6am but some have dialled this back as far as midnight in recent years as retail groups compete for consumers' dollars.

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