Stellantis' Jeep claims its revived Wagoneer and Grand Wagoneer, which will make their debut on 11 March, will be the first vehicles to integrate Amazon Fire TV for Auto, giving passengers access to their favorite shows, movies, apps, unique vehicle features and Alexa.

The automaker said Fire TV seamlessly communicates directly with the Uconnect 5 system, expanding on Alexa Auto in-vehicle technology "to help drivers stay focused on the road and keep passengers entertained". Content syncs with an existing Amazon account, like other Fire TV devices, making it easy to navigate apps and resume playback of a show. Customers can pause a show in their home and seamlessly continue watching once they get into their vehicle.

"The all-new 2022 model-year Wagoneer and Grand Wagoneer are designed and engineered to set a new standard for American premium in the large SUV segment," said Christian Meunier, Jeep brand chief executive officer - Stellantis. "Launching Fire TV for Auto as an industry-first technology to the Wagoneer lineup illustrates one of the many ways we intend to deliver class-leading technology and connectivity to our customers."

The auto version of Fire TV builds on the domestic product. Passengers can view in high definition from the rear seats and the front passenger screen (a privacy filter disables driver viewing). When the vehicle is in park, the driver also can view Fire TV on the main Uconnect 5 screen. Touchscreen controls and support for compatible content can be downloaded for trips where wireless service is limited or to save on data. A specific remote control includes push-to-talk access to Alexa, making it easy to find and quickly play shows. The remote includes a button that connects with the new Uconnect 5 system for control of vehicle features, such as climate and maps.

"We reimagined Fire TV for the automobile with a purpose-built experience that delivers the best in entertainment, anywhere you go," claimed Sandeep Gupta, VP and general manager of Amazon Fire TV. "Customers can stream their favourite shows, see if they left the lights on at home with Alexa, and take advantage of unique controls through the Uconnect system."

Fire TV for Auto will be packaged with other connected services and made available in autumn 2021 in Canada, Mexico and the United States. 

The Wagoneer returns as a premium extension of the Jeep brand while continuing its legacy as the original premium SUV.