Nissan's premium Infiniti brand is to add a start-up 'LAB' in Hong Kong. Infiniti chairman and global president Roland Krueger today announced the brand would host the fourth version of its startup LAB in Hong Kong to develop start-ups.

Krueger made the announcement at the RISE websummit event today, where he was a keynote speaker.

Krueger said: "Hong Kong is a very entrepreneurial city and RISE is filled with entrepreneurs, so what better place to announce a new initiative to nurture start-ups to support a digital ecosystem, and retail and mobility services than here at RISE.

"Infiniti and our partners NEST will be taking applications soon for our fourth start-up LAB in Hong Kong, which will focus on premium mobility services. Helping start-ups pursue their dreams is always inspiring and it helps all of us at INFINITI to think and act more like a start-up."

Infiniti will host its fourth LAB in Hong Kong this fall with a theme of "premium connected mobility."

Infiniti said that 'LAB 4.0 will help nurture start-ups to support a digital ecosystem, and retail and mobility services'.

Infiniti LAB is described as a global accelerator that helps entrepreneurs achieve success. Its programs give start-ups 'expert mentoring and access to an unrivalled network of partners and investors'. Infiniti LAB offers four unique programs, run in locations around the world, to support start-ups at any stage on their path to success.