INEOS Automotive has revealed the exterior design of the Grenadier, its upcoming, 'no-nonsense 4×4 vehicle for the world'.
"The brief was simple. We set out to design a modern, functional and highly capable 4×4 vehicle with utility at its core," said design head Toby Ecuyer.
Go deeper with GlobalData
"A design that is 'easy-to-read' with no ambiguity about the Grenadier's role in life. There to do everything you need, and nothing you don't. Nothing is for show. Modern engineering and production techniques ensure the Grenadier is highly capable, but we have been able to stay true to the essence of creating a utilitarian vehicle that will stand the test of time."
CEO Dirk Heilmann said: "Showing the design now allows us to focus on the critical next phase of the vehicle's development, testing its capability and durability. We have a very challenging programme ahead, as we put prototypes through their paces in all conditions, on the way to accumulating some 1.8m test kilometres over the coming year.
"From today the covers are off. Testing in plain sight without the need for camouflage wrapping, foam blocks or fake panels is an added benefit."
See Also:
Magna Steyr is helping with the engineering. Production is scheduled to start late in 2021.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataINEOS Automotive is a subsidiary of INEOS Group a manufacturer of petrochemicals, speciality chemicals and oil products.
