iMotors.com, a leading online used car company, announced today that it has formed a major strategic marketing alliance with Autobytel.com (Nasdaq: ABTL), the global leader in automotive e-commerce. The partnership complements iMotor's offline brand building and other efficient online customer acquisition programs.

"Autobytel.com is one of the most respected and highly trafficked sites by consumers who are looking to buy a car," said Adam Simms, CEO of iMotors. "This alliance not only provides iMotors with an efficient means of reaching our target audience, but it also creates the right environment to introduce iMotors to prospective customers - an environment of trust, respect, and guaranteed quality."

Autobytel.com's site will present iMotors as another option for used car shoppers. Search results in Autobytel.com's Certified Pre-Owned CyberStore will include a link to iMotors, offering Autobytel.com customers an additional search tool complementing the tens of thousands of dealer vehicles currently offered. The program is available in iMotors markets throughout the West Coast, and will expand as iMotors rolls out nationwide.

"Autobytel.com continues to lead the online car sales market because we offer consumers choice, value and a positive purchasing experience," said Mark Lorimer, President and CEO, Autobytel.com. "In iMotors, we have found a partner who shares these goals. We believe this alliance will enhance our already successful pre-owned program by offering consumers further choice and value in their used car shopping experience."

"This alliance represents a winning proposition for all involved," Simms stated. "iMotors wins by reaching a targeted audience of purchase-intenders; Autobytel.com wins by further expanding the used car buying options available to their customers; and most importantly, the consumer wins by gaining access to a new way to purchase the used car they want."

Here's how iMotors works:

- A customer specifies the year (1995 - 1999), make, model, options and color preferences he/she wants and places an order with a $250 fully refundable deposit via the web site, www.imotors.com, or by calling 1-888-IMOTORS (466-8677).

- iMotors' nationwide network of experienced buyers finds and buys the vehicle that meets the customer's specifications and iMotors' high quality standards.

- iMotors transports the vehicle to one of its state-of-the-art Vehicle Certification Centers where ASE and I-CAR certified technicians test, inspect and certify the vehicle. iMotors makes needed repairs, replaces parts, and performs preventative maintenance, bringing the vehicle back up to like-new standards both mechanically and cosmetically.

- iMotors delivers the car to the customer at the nearest, licensed iMotors Delivery Center. The customer reviews the vehicle, takes a test drive and signs all remaining paperwork. iMotors backs every vehicle with a 3-month/3,000-mile comprehensive warranty, a 7-day/700 mile money-back guarantee, and an AutoBiography(SM), detailing the vehicle's history.

About Autobytel.com

Internationally-branded Autobytel.com is the acknowledged leader in online automotive commerce. The most comprehensive automotive Internet site, Autobytel.com offers consumers a positive purchasing and ownership experience, while providing its Accredited Dealer Network with the most efficient way to reach online car buyers. As it assists consumers through every aspect of the automotive lifecycle, Autobytel.com provides continuity into the next vehicle purchase. Launched in March 1995, Autobytel.com's low-cost, no-haggle car-buying program is available in the U.S., Canada (www.autobytel.ca), the United Kingdom (www.autobytel.co.uk), Sweden (www.autobytel.se) and Japan (www.autobytel-japan.com). In 2000, Autobytel.com was ranked No. 1 in Dealer Satisfaction with Online Buying Services for the third year in a row(1).

(1) J.D. Power and Associates 1998 - 2000 Dealer Satisfaction With
Online Buying Services Studies(SM). 2000 study conducted among
dealership Internet specialists who completed 2,144 evaluations of
individual services. www.jdpower.com.

About iMotors

iMotors was launched in September 1999 as a leading online used car company, allowing customers to buy thoroughly tested, inspected and certified used vehicles entirely online. iMotors is a privately held company, backed by a renowned group of investors with successful track records at leading land-based retail and internet/e-commerce businesses. Investors include Oak Investment Partners, Global Retail Partners, Trinity Ventures, Vulcan Ventures, Rosewood Capital Partners, Moore Capital Management, Inc., and MeriTech Capital Partners. For additional information, visit www.imotors.com or call 888-IMOTORS (466-8677).