The Internet Auto Dealers Marketing Association (IADMA) has partnered with LeaseStar to provide instant lease rates and comparisons to its national network of more than 3,000 auto dealers.

A web-based service, provides lease payment comparisons for all participating lenders and manufacturers and also offers a variety of finance and leasing selling tools and profit boosters that help dealers close more deals both on- and off-line. Dealers can access real-time rates and residual values, email quote presentations directly to customers, and conduct a lease-verses-buy analysis through the Internet.

Member-dealers who use the service can access accurate lease rate data from one centralised location available nationwide. LeaseStar offers dealers 12, 24 and 36-month contracts for its services, with discounts provided to multiple subscribers. The IADMA negotiated a no obligation, one-month free trial to the service on behalf of its members.