Honda Siel Cars India will roll out a new luxury Honda Accord next year to encash the untapped potential in the segment between mid-size and super-luxury cars, a senior company official said here.

"We will launch Honda Accord car model next year as we think there is a vast potential in the segment between Honda City and Mercedes Benz E-Class models," President and CEO, Honda Siel, Teruo Fujisaki told PTI here Tuesday.

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