General Motors' Australian unit Holden has named Peter Keley sales director from January 2013.

He'll run vehicle sales, regional offices and the dealer network.

Keley joined the company as a finance trainee in 1983.

Most recently, he was head of planning.

Previous roles include managing director, Holden New Zealand, and director, export, along with 10 years of experience in Victorian and Western Australia state sales offices.

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