Here has appointed Gino Ferru as SVP and EMEAR general manager.

Ferru will be responsible for identifying opportunities for customers, partners and developers across industries.

Ferru is replacing Fred Hessabi, who has been promoted to chief customer officer.

"Gino brings with him a wealth of Software- and Platform-as-a-Service sales expertise that he will use to enable customers to access advanced digital mapping technology and create innovative, location-driven applications," said Hessabi.

Ferru joins Here from The Netherlands' Salesforce team where he was Area vice president since 2019. In that role, he was focused on accounts and solution integrator partners in many industries including Transportation & Logistics and Technology.

Prior to Salesforce, Ferru worked at and SAP. At, he secured wins with Royal Dutch Shell and international insulation manufacturer, Knauf Insulation.

While at SAP, he held several senior sales leadership roles, most recently as Regional VP for Strategic Customers in Northern Europe. In the position, he was responsible for 60 accounts across France, UKI, Nordics and Benelux.