TBWA and Hakuhodo today announced the formation of G1 Worldwide, a joint venture created to service global advertising communications for Nissan Motor Co. Ltd. The formation of G1 Worldwide represents a major component of Nissan Revival Plan (NRP), announced last fall by Carlos Ghosn, president, Nissan Motor Co. Ltd. The NRP specifically calls for the management of the Nissan brand convergence globally, with one agency partner to deliver a coherent global brand message.