The North American operations of Aston Martin, Jaguar and Land Rover are being combined into a new organisation within Ford's Premier Automotive Group that will give the three brands what one executive called "critical mass". Aston Martin Jaguar Land Rover North America will combine sales, marketing, communications, franchise development, distribution, parts and customer service from September 1, 2001 and will be headquartered at the new Premier Automotive Group facility in Irvine, California.