The semiconductor shortage is now hitting Ford where it hurts - the F-150 is a top seller and highly profitable

The semiconductor shortage is now hitting Ford where it hurts - the F-150 is a top seller and highly profitable

Ford has said it will temporarily suspend production of its F-150 pickup truck at its Dearborn, Michigan, plant due to the impact of the global semiconductor chip shortage.

Reuters reported that the temporary halt to production of what is one of Ford's most profitable models will last until Sunday.

Ford had previously said it will build and hold vehicles awaiting parts for which semiconductors are missing for a number of weeks, then ship the vehicles to dealers once the modules are available and comprehensive quality checks are complete. However, the latest move to idle production of the F-150 suggests that the chips crisis is now worsening.

Ford said last week that if the semiconductor shortage scenario is extended through the first half of 2021, the shortage could adversely impact Ford's adjusted EBIT by between $1.0 billion and $2.5 billion, net of cost recoveries and some production make-up in the second half of the year.

See also: Semiconductor shortages hit automotive output