Canadian car shoppers looking for value and performance contributed to Ford of Canada reporting its best September car sales in three years. Overall, combined car and truck sales for September were up 0.7% at 20,748 units compared to the same month last year.

Car sales were up 31.7 per cent last month (7,080 units) compared to the previous September. Lincoln LS, just named a "2001 Best Buy" in luxury cars by Carguide magazine and the Globe and Mail newspaper, saw its best September ever with a 41.9 per cent sales increase over the previous September. And Ford Focus, also awarded a "2001 Best Buy" title in the economy segment had a strong September with 3,810 sales.

"Canadians expect more value for their money. Whether they are buying a compact commuter car or a high-performance luxury sedan, Canadians demand features like innovative styling, a solid ride, an attractive interior and superior dependability," said Robert Girard, Vice President, General Sales, Ford Motor Company of Canada, Limited.

"We think both Ford Focus and Lincoln LS have been recognized by the readers and editors of Carguide and the Globe and Mail as 'Best Buys' because they deliver on these core values," Girard added.

A sluggish pick up truck segment industry-wide, slowed the company's overall truck sales to 13,668 units, a 10.2 per cent drop from last September. However, sales of Ford sport utility vehicles remained strong with Explorer weighing in with a 9.8 per cent increase over the same month last year and Excursion marking a 11.4 per cent sales increase compared to the previous September.

Near Decade High in Year-to-date Sales

So far this year, Canadians have bought 221,115 Ford and Lincoln cars and trucks – an increase of 2.9 per cent over 1999 and the second-best year-to-date sales result in a decade, (only surpassed by the 232,547 units sold by the end of September 1997). Car year-to-date sales equal 77,298, a 16.4% increase compared to the same period last year and trucks year-to-date sales are 143,817 units, a slight 3.2 per cent decrease from last year's record pace.

September Highlights

Lincoln LS scored best September sales ever
New record set for September sales of Ford Excursion
Ford Mustang weighed in with best September sales in nine years
Best September sales for Grand Marquis since 1996

Ford Motor Company of Canada, Limited

September 2000, and Year-To-Date Vehicle Sales

Total Vehicles
2000 1999 % Change
20,748 20,602 0.70%
January - September
221,115 214,961 2.90%
Total Cars
7,080 5,375 31.70%
January - September
77,298 66,429 16.40%
Total Trucks
13,668 15,227 -10.20%
January - September
143,817 148,532 -3.20%