Louise Goeser, Ford Motor Company vice president and president and CEO of Ford of Mexico is to retire. She will be succeeded by Eduardo Serrano, currently Ford of Mexico's chief operating officer.

The move will come into place from 1 November.

"I would like to sincerely thank Louise for her significant contributions to Ford Motor Company over the years," said Mark Fields, Ford executive vice president and president of the Americas.

"Louise has consistently demonstrated a commitment to strengthening Ford's business - particularly in the areas of manufacturing, vehicle quality and customer satisfaction."

Goeser, 55, joined Ford in 1999 as vice president of quality. She was appointed president and CEO of Ford of Mexico in January 2005.

"It is hard to describe how challenging, fulfilling and exciting my career with Ford Motor Company has been," Goeser said. "I couldn't have asked for a better experience - particularly these last few years in Mexico. As difficult as it will be to leave, I am looking forward to serving on boards and spending more time with my husband, children and grandchildren."

Serrano, 49, joined Ford in 1982 as a supplier quality assurance representative for Ford of Mexico. Since then, he has held several positions in both the US and Mexico. Prior to his current role, Serrano served as president, Ford Andina and director of product marketing for Ford Division. He previously held several positions with Ford of Mexico in the areas of supply chain, purchasing, quality assurance and marketing and sales.

As president and CEO of Ford of Mexico, Serrano will report to David Schoch, executive director, Canada, Mexico and South America.

"Eduardo's knowledge and understanding of our business in Mexico, the relationships he already has developed with our dealers and governmental and community leaders, along with his passion for Ford, make him the best possible candidate for taking the reins at Ford of Mexico," Schoch said. "At this time, we are fortunate to have such a strong leader in place, who will continue to strengthen our business and overall presence in Mexico without skipping a beat."