Ford Motor Company is considering a global review of its agency networks, according to the UK-based Campaign publication (20/10/00).

According to the article, three WPP-owned worldwide agencies are under scrutiny - Oglivy & Mather, Young & Rubicam and J. Walter Thompson.

The US auto-giant is reported to be overhauling its system of maintaining regionally-based agencies in favour of globally aligned agencies by brand.

Oglivy & Mather alongside Young & Rubicom deal with Ford's main brand work in Europe, while JWT handles Ford's account in the US. JWT is also responsible for Ford's luxury brands - including Jaguar - outside the US, while O&M handles it within the US.

Responsibility for dealer advertising is with O&M within Europe while JWT is responsible in the US, says the report, with Mindshare being Ford's European media agency, while a JWT subsidiary - Ford Motor Media - handles US media.