Ford"s president and chief executive officer Jacques Nasser has told a business conference that his number one goal after the Firestone tyre recall debacle is a greater focus on the customer, Associated Press (AP) reported.

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Last year Nasser had to deal with the fall-out from a Bridgestone/Firestone recall of 6.5 million tyres, many of which were fitted to Ford Explorers and linked by U.S. government safety officials to 174 deaths and over 700 injuries, AP said.

"That was a tremendously difficult period for our customers,'' Nasser reportedly said in an address to the Harvard Business School's 17th annual global alumni conference.

"One of the lessons that I look back on is that when that tyre issue first came up, what was important was having a vision that we could all point to and say we're going to do what's right for our customers," AP quoted the Ford boss as saying.

AP said that Ford voluntarily replaced the tyres and subsequently planned to provide tyre warranties with all Ford, Lincoln and Mercury brand vehicles so it could be alerted about problems.

Nasser also told the conference that Ford would apply technology to make its vehicles more environment-friendly, AP said.

Achieving reduced emissions and good fuel economy require widely available, affordable technology which is not restricted to "boutique models that only the rich can afford,'' he added, according to AP"s report.

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