The 2011 Ford Fiesta for the US market will be revealed at the Los Angeles Auto Show in December.

The reveal of the North American-based Ford Fiesta will also mark the culmination of the first phase of the 'Fiesta Movement' marketing campaign.

Set to arrive in us dealer showrooms next summer, the Fiesta already can claim more than 50,000 potential customers thanks to the Fiesta Movement, Ford says.

"This is the perfect time to show the North American Fiesta," said Sam De La Garza, Ford Fiesta marketing manager. "The Fiesta Movement will have wrapped up, and after hearing so much about this car leading up to the reveal, everyone will finally get to see what we are so excited about."

Ford said that Fiesta Movement 'agents' are entering their final month of missions, and October has them 'having a blast with missions planned around the theme of entertainment'.

October 'agent missions' have clearly been developed with young buyers in mind and include:

  • Visiting Turn10 Studio, Microsoft's racing studio, to get a look behind closed doors at the making of the latest Forza race game featuring the 2011 Ford Fiesta.  The agent will get to design his or      her own Fiesta, then climb into a three-screen simulator complete with hydraulics to put the new game to the test.
  • A behind-the-scenes glimpse into the production of a music video with Izza Kizza.  The hip-hop artist is creating his music video for the song "They're Everywhere," and one lucky Fiesta agent will get to be right there, front and centre, for the fun.
  • Hanging out in the recording studio with Jukebox the Ghost. The indie pop group is recording its new album; a Fiesta agent will be 'checking out the band's new tunes right along with them'.
  • Several missions for football fanatics, from checking out a Detroit Lions game with a former player, to watching a Philadelphia Eagles warm-up, to hanging out for the team's game and meeting the broadcast group for the Eagles.

During each mission and after its completion, agents upload content to the Fiesta Movement Web site or the social media platform of their choice. Using www.fiestamovement.com, visitors can follow the ride by accessing the live feed feature to keep current on what the agents have to say about Fiesta and their missions.

Ford says that after kicking off the Fiesta Movement and embarking on their first missions in May, agents created a big impression in the social media world, including:

  • More than 4.3 million video views on YouTube
  • More than 540,000 photo views on Flickr
  • More than 3 million impressions on Twitter

See also: US: Ford ships 100 Euro-spec Fiestas for 'movement' promotion