Firestone has launched the Firehawk SZ90µ RFT for the replacement market, the brand's first tyre with Run-Flat Technology (RFT) in Europe.

The tyre's reinforced sidewall rubber construction enables the driver to continue driving safely if the tyre deflates or suffers a total loss of pressure.

Firestone says that the new tyre will appeal to value-oriented drivers whose cars were originally fitted with Run-Flat Technology tyre when new and now require 2nd or 3rd replacement tyres. It therefore aims to attract new Firestone users in this segment.

"The new Firehawk SZ90µ RFT will enable the company to increase its market share in a maturing RFT segment," says Tomio Fukuzumi, Director Consumer Products, Bridgestone Europe.

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