Fiat Group Automobiles has priced the right hand drive Fiat 500, which goes on sale in the UK in January from GBP7,900 on the road (about $US16,500) to GBP10,700 for a top-spec car with larger engine, air conditioning and alloy wheels.

The engine choice is 69 bhp 1.2-litre and 100 bhp 1.4-litre petrol, or 75 bhp 1.3-litre MultiJet turbodiesel plus three different trim levels - Pop, Sport and Lounge.

Standard equipment in the entry-level Pop includes ABS anti-lock brakes with EBD, driver, passenger, side and driver's knee airbags, radio/CD/MP3 player, power steering, electric mirrors, colour coded bumpers and chrome-plated door handles. The extensive options list includes ESP, glass sunroof, metallic paint and parking sensors.

Sport and Lounge versions start at GBP9,300, while specifying a larger engine in any trim level adds GBP1,400.

Standard equipment on both Sport and Lounge versions includes the Blue & MeTM hands-free media system, air conditioning and 15" alloy wheels. Sport specification includes a rear roof spoiler, fog lights, sports interior and dark tinted rear windows, while Lounge trim includes a split, folding rear seat and fixed glass roof.

The simple pricing structure means that any combination of car is possible - customers simply start with a 1.2 Pop and add £1,400 for a more powerful engine, £1,400 for a higher trim level, or £2,800 for any combination of both.

A huge list of 'style options' - created specifically to offer customers wide-ranging opportunities for personalising the interior and exterior of their vehicles - is also available.

Marketing director Elena Bernardelli said: "We wanted to create a classless car for everyone, that was not just about being a well-known badge, and with this pricing structure I believe we have introduced a model to the UK that will be within the reach of a wide range of customers."