Italians are expected to buy 1.3m vehicles in 2013, Fiat's chief operating officer for Europe and the Middle East, Alfredo Altavilla, said.

Italian car sales fell 19% in 2012 to a 30 year low. Italy is Europe's fourth-largest car market.

The Italian car market has hit bottom, Altavilla told Reuters, "but we are still seeing a very aggressive price war that will continue through the fourth quarter."