Fiat Chrysler Automobiles has named Reid Bigland chief executive of the Alfa Romeo and Maserati brands though he will remain head of US sales and the chief executive of FCA Canada.

Harald Wester, who has headed Alfa Romeo and Maserati until now, will be able to devote his full attention to the role of chief technology officer for FCA, a role which he held while developing the technical basis for the Maserati and Alfa Romeo products and brands, and which have now achieved a high level of maturity.

"I am thankful for the work Harald has carried out in the last few years establishing a sound technical framework for our two premium brands and which has culminated in the recent launch of the Maserati Levante and the Alfa Romeo Giulia.  It is time now for our efforts to be directed towards the global commercial expansion of these two brands, and I can think of no one better than Reid to fulfill that mission.  Reid has an extraordinary record of growing sales and market share in the US and Canada over the last seven years at FCA, including leading the growth and positioning of the Ram and Dodge brands for part of that time." said Sergio Marchionne, chief executive officer of FCA.  

Bigland and Wester will continue to serve on the group executive council (GEC), the highest management body in FCA, chaired by the chief executive and comprised of the senior functional and operating heads of the global organisation.