Mitsubishi Motor Sales of America Inc. to Use Experian's Industry-Leading Customer Relationship Management Products

Experian, a leading provider of global information solutions, Wednesday announced the formation of a new partnership with Mitsubishi Motor Sales of America Inc. (MMSA).

Mitsubishi Motors will employ a suite of Experian's proprietary customer relationship management (CRM) products to enhance and better understand its unique customer base. MMSA is deploying a customer- centric strategy with its existing retail processes to analyze the dynamics of customers on an individual basis and to create profit-driven retail processes that are uniquely relevant to each customer and prospect.

Mitsubishi Motors will integrate Experian's PINpoint Solutions, Vehicle Ownership Tracking and Data Enhancement product suite with the launch of its new CRM database. Experian performed a strategic analysis of Mitsubishi Motors existing processes and created a customized solution to improve its ability to manage customer relationships.

"Our industry-leading products are tailor-made for Mitsubishi Motors to achieve all of their CRM goals," said Jay Rhodus, director of Experian's automotive information solutions group. "Our PINpoint Solutions and Vehicle Ownership Tracking and Data Enhancement products will give Mitsubishi Motors the information it needs to understand every aspect of the customer relationship cycle and yield a refined approach to customer targeting, acquisition and retention."

"The automobile business today revolves around understanding the relationship with customers," said Greg Stahl, director, retail development and customer relations, Mitsubishi Motors.

"Experian's technology has enabled us to evolve from a vehicle-centric approach to a customer-centric approach to our business. We carefully examined the CRM information providers available in the marketplace before choosing Experian. Their CRM solutions are the right fit for our requirements and customer-centric approach."

Experian's PINpoint Solutions assigns each customer a unique personal identification number which provides Mitsubishi Motors with the ability to link its customers over time regardless of changes to name, address or phone number. Experian's PIN technology will enable the company to better understand the true value of individual customer relationships while also allowing MMSA to link individuals across disparate databases.

Experian's Vehicle Ownership Tracking system is a comprehensive solution that verifies current ownership of Mitsubishi vehicles. The Data Enhancement product compiles an extensive repository of demographic and lifestyle information to provide Mitsubishi Motors with a comprehensive view of its customer base.

About Experian

Experian is an information solutions company. It uses the power of information to help its clients target prospective customers, manage existing customer relationships and identify opportunities for profitable growth. Experian is a subsidiary of The Great Universal Stores PLC and has headquarters in Nottingham, U.K., and Orange. Its 12,000 people support clients in more than 50 countries. Annual sales are in excess of $1.5 billion.

For more information, visit the company's Web site at www.experian.com.