Patrick Pelata, former chief operating officer of Renault, has joined US software firm

Mr Pelata left Renault after the 'spying scandal' of 2011 in which three senior Renault executives were suspended and virtually accused of industrial espionage. The public accusations of suspected wrong-doing - also whipped up by the French government amid rumours of Chinese involvement - were eventually found to be without foundation and the company apologised to the three.

It was a huge embarrassment for the company. Pelata eventually resigned in 2012.

FRANCE: Renault 'spy' scandal finally claims Pelata scalp

Read about Patrick Palata's new position in the press release below.  

Show the press release

Patrick Pelata Joins as Executive Vice President and Chief Automotive Officer

Leading automotive industry executive to drive social revolution in the automotive industry

SAN FRANCISCO, Sept. 10, 2012 /PRNewswire/ -- (NYSE: CRM), the enterprise cloud computing ( company, today announced that Patrick Pelata has joined the company as executive vice president and chief automotive officer. Pelata is responsible for leading's strategy for delivering social and mobile cloud technologies to the automotive industry.


Pelata joins with 28 years of leadership experience driving product and management innovation in the global automotive industry, both at Nissan in Japan, and at Renault in France. He served as chief operating officer of Renault and most recently led a Renault-Nissan 'connected cars' initiative.

Comments on the news:

    --  "The social revolution has created an incredible opportunity for the
        automotive industry to build even tighter connections with their
        customers through next-generation connected cars," said Marc Benioff,
        chairman and CEO, "The future of the automotive industry
        is social, and I can't think of a better executive than Patrick to lead's automotive strategy."
    --  "I am excited to join what Forbes has acknowledged to be the world's
        most innovative company," said Patrick Pelata, EVP and chief automotive
        officer, " has a tremendous opportunity to
        be a strategic partner with the automotive industry as it transforms how
        it connects with employees, customers, partners - and even with its own
        cars! It's an exciting time to be here!"
Background on Patrick Pelata:

    --  Prior to joining, Pelata served in multiple leadership
        positions at Renault and Nissan. When the Renault-Nissan Alliance was
        formed in 1999, he was, with Carlos Ghosn, one of the three executives
        sent by Renault to help revive Nissan. As EVP of product, design and
        strategy, working closely with the American and Asian markets, Pelata
        was one of the architects of the revival of the Nissan and Infiniti
        products and brands. In addition, he led the European region at Nissan.
    --  At Renault, Pelata drove the expansion for emerging markets as well as
        the electric vehicle (EV) product strategy. And, as COO, he led global
        operations throughout the 2008-2009 financial crisis.
    --  He graduated as an engineer from Ecole Polytechnique and Ecole des Ponts
        in Paris and earned a PhD in socio-economics.

Founded in 1999, is the enterprise cloud computing leader. Using's social and mobile cloud technologies, companies can connect with customers, partners and employees in entirely new ways. Based on's real-time, multitenant architecture, the company's platform and apps give customers the tools to create a social front office and revolutionize the way they sell, service, market, collaborate, work, and innovate.

    --  Grow your business with the world's #1 sales app, Salesforce Sales Cloud
    --  Deliver amazing customer service with the award-winning Salesforce
        Service Cloud
    --  Listen, engage, advertise, and measure social media marketing with the
        Salesforce Marketing Cloud
    --  Achieve breakthrough collaboration and productivity with Salesforce
    --  Align, motivate and drive performance with Salesforce Rypple
    --  Build social and mobile cloud apps on the Salesforce Platform and extend
        success with the world's leading enterprise app marketplace, the
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit, or call 1-800-NO-SOFTWARE.



CONTACT: Andrew Schmitt,, Public Relations, +1-415-778-3171, [email protected]

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