eLoyalty, the industry's first pure-play eCRM services company (Nasdaq: ELOY - news), today announced Ford Motor Company (NYSE: F - news) as a client. eLoyalty has been working closely with Ford to provide eCRM (electronic customer relationship management) strategy and operations design for Ford's Telematics Service Delivery platform.

Telematics technology, the delivery of wireless services, including wireless Web, emergency services, navigation, and point-of-interest information to the mobile client, will be available in the entire fleet of vehicles. eLoyalty is working with Ford to help architect these new personalized services to consumers for model year 2002 vehicles.

eLoyalty is providing expertise in Loyalty Strategy and Loyalty Architecture, and Ford gains a dedicated team of professionals that help analyze, design, map, and support their Telematics offering. In addition, eLoyalty is providing multi-vendor, multi-channel guidance, helping Ford untangle the complex web of new offerings targeted at the mobile customer. Upon completion of this first eCRM strategy and architectural design phase, eLoyalty intends to provide additional telephony and contact center development services.

"We're in the business of bringing tangible economic benefits of customer loyalty to our Fortune 1000 clients, and are always excited to support our customers with unique emerging technologies," said Kelly Conway, president and chief executive officer of eLoyalty. "Our methodologies for personalized customer interactions help companies match the high potential customers with intelligent eCRM solutions. Our eCRM architecture is designed to support service for our customers, anytime, anywhere, yet flexible enough to grow and evolve with a company's rapidly changing needs. Customer loyalty is highly strategic and we're dedicated to building and ensuring the continued success of loyalty solutions for our customers."

About eLoyalty

eLoyalty (Nasdaq: ELOY - news) is the world's first and only global business/management consulting and systems integration organization focused exclusively on building customer loyalty. With nearly 1000 professionals in offices throughout North America, Europe and Australia, eLoyalty delivers the proven proficiencies, technologies and business practices that span the full spectrum of a company's operations including the Internet, call centers, marketing channels, sales force optimization, customer service, and field service and logistics. For more information, please go to the company's web site at www.eloyaltyco.com

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